WIIFM

The fact is nobody really cares who you are or what you are in business to do. People i.e. your customers, care about what you can do for them. There’s a business acronym WIIFM: What’s In It For Me? WIIFM is a radio station that your clients are tuned into...

Best Headlines Ever Written

70% of a message in web copy is in the headline. Here I’ve compiled some of the best selling headlines of all time. Creating a winning headline can take a lot of experience and testing, so it’s always nice to have a short cut. By adapting headlines that...

Six Top Tips For Writing Web Headings

Headings are the eye catching text that gives a potential reader the snapshot of what your article is about. Well-crafted and carefully thought out headings will entice readers to click on your page and read what you have written. Search engines use headings to find...