Headings are the eye catching text that gives a potential reader the snapshot of what your article is about. Well-crafted and carefully thought out headings will entice readers to click on your page and read what you have written.
Search engines use headings to find your website too, so taking the time now to create great headings will pay dividends in boosting website traffic later on.
Website Heading Copy Tips
- Use keywords in your headings. Keywords not only attract search engines, but they also catch the eye of the reader. If a relevant keyword is used in the heading as well as the text body, your page is more likely to receive a higher traffic rate, with a corresponding bounce rate.
- Use sub headings. Sub headings break up your page, making it more reader friendly. They also allow your text to be skim read quickly and allowing the page visitor the opportunity to find exactly what they are looking for.
- Pose questions in your headings sparingly. Questions in a heading can spark interest for the reader. But using this technique multiple times on your website can detract from your message, as well as pushing more meaningful words out of view.
- Use HTML tags to format your headings. Using the HTML tags for your main heading and for subheadings show Google where the most important parts of text are located on the page. Web visitors to your page use the HTML headings to quickly find content on your page.
- Avoid capital letter overkill. Use capital letters at the start of each word in your main heading, then just at the start of sub headings. Capital letters take up more space and can be hard on the eye or off-putting.
- Keep headings concise. Long headings are like long conversations. You end up wondering what it is all about at the end of the sentence. Short and concise headings are also suitable for viewing on mobiles too, as long headings will wrap over several lines.