A website CMS, or Content Management System, is a system at the backend of your website that nobody except you sees. It allows you to update your website yourself without having to have the knowledge of a web language.
This is brilliant for small business owners because it allows you to do standard updates within the CMS without incurring further web developer costs.
We show you how to do this with our one-on-one training. In addition, if you’re after someone who does web design in Auckland then we can come to your place for website CMS training.
The investment you make in a well designed and written website can pay huge dividends.
Because you’ll need a well designed website, SEO and web copy you’re going to want to make sure that you aren’t wasting your time with a cheap site that won’t deliver. Going cheap is often the most expensive choice, because more than not, you don’t end up satisfied with the outcome.
Whilst the amount you spend is not necessarily proportional to the results, to get a professional responsive website you want to be investing several thousand dollars. The exact figure will be based on design time and functionality. To obtain a firm figure contact us.
What does that mean?
Basically people on the web have an expectation that certain things on a website will appear in specific areas / places on a web page and will operate in a specific way.
Here are some examples…
- The logo links to the home page, so a website user just needs to click the logo to return to the home page.
- The navigation / menu appears either horizontally at the top of the website or vertically on the left hand side.
- Links are underlined and or are a different colour.
- The purpose of the website is clear.
- Links tell users where each link is going to send them.
SEO stands for Search Engine Optimisation. Search Engine Optimisation is made up of two parts: the optimisation of the website by a web designer when it’s first built including clean code and site maps (tech stuff), on-page SEO which means including keywords, web page descriptions etc and off-page SEO which involves links from other sites into yours.
The more correctly the website is optimised, and the more links there are in from quality websites, the higher the website will rank on search engines like Google.
In order to get a Google front page ranking you need to beat the competition. Google has a lot of what are called algorithms. These are used to determine how your site ranks on Google. It is our opinion that there are 5 main things that affect your sites ranking.
- The age of the website / domain name (older the better).
- The amount of appropriate links from other sites to your website.
- The on page SEO.
- The SEO in the backend of the website.
- The amount of content on the site and regularity with which the site is updated.
If your site isn’t where you want it to be, these are the things that are likely to need attention.
A responsive website means that the shape of the site fits to the screen size. It doesn’t matter whether you’re on a tablet, Smart Phone or Desk Top you’ll be able to read and navigate the site with ease.
A responsive website design really means that it’s mobile friendly. There’s not need to zoom in and out to read or navigate the website. Given that mobile users are greater than desk top users it’s now really a requisite
WordPress is also in our opinion most future-proofed solution because it is almost limitless on what you can do and add to it.