Benefits Not FeaturesThe fact is nobody really cares who you are or what you are in business to do. People i.e. your customers, care about what you can do for them.

There’s a business acronym WIIFM: What’s In It For Me?

WIIFM is a radio station that your clients are tuned into and they only really care about how they can benefit. It’s been said, people don’t buy a drill, they buy a hole (or the ability to make one).

With your web copy you need to communicate from the perspective of the customer. You need to also deal with the key concerns of the customer i.e. what’s important to them.

How not to do it…

Welcome to our website. We’ve been in business for over 20 years in this area and we are the best. We fix cars and we’re good at it, so you should call us. We repair and service all types of cars and trucks and carry lots of parts.

How you could do it…

For prompt same day local service, fair charges and friendly no-nonsense plain talk call ### now. With over 20 years repairing and servicing, there’s few cars we haven’t repaired. This means we can often fix your car faster than others, saving you time and money.

Your word copy needs to be clear and cover the benefits of using your services or products.