How to write good web copy

Most visitors to your website first land on your home page. If they’re interested in learning more about you and your products, they will then go to your “About Us” page. Tips for writing an “About Us” page The importance of the “About Us” page should not be...

Web Copy Matters

Why is good copywriting so important? Do not think of your web content as an add-on or an afterthought? Good web copy matters and it is vital for two very important reasons: Google Rankings There’s no point in having a great website if no one goes to it. Having...

Website Copy Writing

In this article we explore some top tips for creating SEO friendly and persuasive website copy. Customer “Buying” Keywords What you want to do is to use words that people use on Google to conduct a search, who have a commercial intent. These people have a...