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Search Engine Optimisation

Seo Explained

Also known as website optimization, SEO is the technique used to increase the ranking of your website on Google or other search engines like Yahoo or Bing / MSN.

Getting traffic to your website is an essential part of having a small business website.

Let’s be frank, it doesn’t matter how beautiful your website is if nobody can find it. The people who will be looking for you by name will find you anyway.

Return on investment
The return on investment is outstanding because, unlike other forms of marketing, you normally don’t have to keep paying again and again to stay on the top 10 of Google.

Imagine if you knew exactly what people were searching for on Google to find businesses just like yours? And then you targeted people so that you were their first contact. There’s no limit on the volume of inquiries, and unlike a newspaper ad or sending out bulk flyers, you’re there 24/7, 365 days a year.

TARGETED ADVERTISING
Why pay $1000s for advertising such as newspaper adverts – which aren’t targeted – when you can target your “A” customer: the customer who pays on time, every time, and never complains?

Take a look at the last 5 years of Yellow Pages; every year it’s getting thinner and thinner. Why? Because more people are using Google to find businesses like yours, and if you’re not there, you’re missing out and big time.

ON PAGE SEARCH ENGINE OPTIMISATION

1

Page Title

This is the title of each page and should contain the keywords you’re targeting.
2

Meta Description

You’ll notice this when you do a search on Google. The meta description is the text that appears below the title.
3

Meta Tags

These are the keywords that search engines take as being the most important on a given page.
4

Page Headlines

H1 & H2 is the headline text size on your web page and should include keywords.
5

Internal Linking

Creating links within your website. These links are on specific words and to pages that people also regularly search for.
6

Web Copy

This needs to not only have the appropriate keyword saturation, normally 1 to 3%, but also the web copy needs to make sense and drive people to contact you.
7

Clean Code

This is the language that is used to develop your website (initial building of your website). It’s important that the code is very good so search engines can easily read the website.
8

Images

Optimisation of images.

OFF PAGE SEARCH ENGINE OPTIMIZATION

1

This is easy to explain but not so easy to do. Basically the more links from other websites that come into your website, and the higher the trust of those websites, the higher you’ll rank.

2

BUT, the quality of these links is important. In conjunction with the above on page SEO, the number and type of links go toward increasing the ranking of your website on Google or other search engines like Yahoo and Bing.

3

When we are talking about quality, we’re talking about websites that are already doing well on Google and have a strong trust factor. This is known as PR or Page Rank. The higher the PR websites that link into your website, the better off you’ll be.

SEARCH ENGINE MARKETING IS WHAT WE DO. IF YOU WANT A TOP TEN RANKING, WE’LL NOT STOP UNTIL WE GET YOU THERE.

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