Generating Leads Online

Unless you’ve got an e-commerce / shopping cart website, the focus of your website is to generate an enquiry. From that point it is your goal to covert that lead into a sale. For general local business you don’t want to try and make the sale online, simply...

Direct Response Advertising

I should be upset but I’m not. Why? Well, it’s to be expected. You see it sounds better and it’s easier to focus on the “brand’ than on direct response advertising. “Make the logo bigger” If I had a buck for every time someone...

Online / Offline Marketing Integration

You can’t sell a secret. You’ve probably heard me say that before. If people don’t know about you then odds are no matter how wonderful your product or service is, sooner or later you’ll go bust because of lack of clients. Marketing, or at...

Graphic Designers Aren’t Web Designers

More and more often, I’m seeing graphic designers getting on the web design band wagon. These things happen when work slows down for them and suddenly they become a jack of all trades. From the outside getting your business cards and then website designed by the...