Generating Leads Online

Unless you’ve got an e-commerce / shopping cart website, the focus of your website is to generate an enquiry. From that point it is your goal to covert that lead into a sale. For general local business you don’t want to try and make the sale online, simply...

Why Websites Fail

The days where you could simply whack up a couple of pages on the web and expect to get traffic and hungry buyers are now long gone, at least if there’s any type of competition. And let’s be honest for the most part if there isn’t any competition...

WIIFM

The fact is nobody really cares who you are or what you are in business to do. People i.e. your customers, care about what you can do for them. There’s a business acronym WIIFM: What’s In It For Me? WIIFM is a radio station that your clients are tuned into...

Best Headlines Ever Written Vol 2

Further best selling headlines of all time… The Crimes We Commit Against Our Stomachs Test Your Ability To Ever Grow Up Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just 45 Minutes Three Times A Week. Doctors Prove 2 Out Of 3 Woman...

Best Headlines Ever Written

70% of a message in web copy is in the headline. Here I’ve compiled some of the best selling headlines of all time. Creating a winning headline can take a lot of experience and testing, so it’s always nice to have a short cut. By adapting headlines that...