Get Noticed With WordPress
We’re living in a world where everyone wants to be online, and almost everybody is. Getting your business noticed and your message across means your website has to be attractive and it has to be accessible.
Making the right choice when building your site can be the difference between ending up on a search engine’s first results page, or its last.
WordPress and SEO
Search engines are one of the top sources of Internet traffic for businesses online, so SEO, or search engine optimisation, is vital if you want to be found.
To rank well in an Internet search, one of the most important things you can do for SEO, without question, is have fresh content. Google loves content. The more webcopy the better. All things being equal, you’ll rank better than your competitors if you have well-written web copy describing what your website is all about.
Add Fresh Content With WordPress SEO
So, you can add content to your website the hard, old-fashioned way by writing code – which could contain errors and get you penalised – or you can use a CMS, a content management system. This software provides an easy way to create and manage web content.
But not all CMS are created equal, and choosing the right CMS can be the difference between getting found and not.
We Recommend WordPress
When it comes to popularity, there isn’t much competition for WordPress. It is the most popular content management system in the world: around 70% of the sites that are built on a CMS use WordPress, that’s around 70 million installations worldwide, or nearly 30% or all websites out there. It powers websites for bloggers, start-ups and small businesses to giants like USA Today, TED, CNN, Fortune, TIME, Wired, Playstation, People Magazine, Samsung and General Electric; surely some of these businesses must know what they’re doing.
WordPress and SEO: what makes WordPress good? Apart from the fact that we like WordPress, and we know how to make really good-looking websites on the platform, we reckon that if you’re using the CMS the majority of website owners in the world are also using, then there has to be something about WordPress and SEO and the fact that it makes it easy.
What Makes WordPress Good For SEO?
Well firstly, and I would say critically, WordPress was a blogging platform in its early life, and part of its success can be attributed to the built-in features that make creating high-quality content easy. What’s more, WordPress automatically alerts Google each time you update your site, so recent blogs move up the ranks in Google search results. That’s good.
Secondly, a CMS should enable a mobile responsive version of your site. Why? Well the obvious answer is that it helps you reach your customers in the right place at the right time, but more importantly, Google will have a mobile-first index. Google will base search engine rankings (SERP) on the quality of the mobile version of websites. If your site does not load well on mobile platforms, your rankings will suffer. WordPress does mobile-responsive sites well.
Thirdly, you need a quick loading website. Google prefer sites that don’t take too much time to load, especially mobile sites. Host a WordPress site with us and it will get loaded super-fast.
Fourthly, WordPress allows us to easily tailor each page for SEO. WordPress has many SEO features built into the platform, and we can install plugins like Yoast SEO to analyse on-page SEO and help us create custom titles, meta descriptions and URLs that are optimised to the keywords your potential customers are searching for. It also generates sitemaps and controls how the site is crawled and indexed by search engines. Another plus.
And lastly, this open-source CMS has a thriving, passionate community that ensures it stays as secure, flexible, functional, and up-to-date as possible. Do your updates and it’ll be very unlikely you’ll get penalised by Google for being hacked or spamming.
Your choice of CMS can impact on the SEO of your website. That’s why our preferred CMS is WordPress. It’s an open source, license free platform and is the best solution we know for building websites that rank well.
If your goal is to make it to the front page of Google, we see WordPress as your best bet.
Choosing the right CMS can be the difference between SEO being a headache or a breeze. Got questions? Email us about WordPress and SEO and building a WordPress website.