Getting your meta description and title right can make not only a difference to your websites search engine optimisation, but also the likelihood of somebody clicking your link when they do a search on Google.
What I’m talking about is this…
Here’s a little nifty online tool that creates a simulated listing. http://www.seomofo.com/snippet-optimizer.html
This tool simulates Google’s search engine results pages also known as SERPs. All you do is enter the title, meta description, and URL of your web page, and this SERP tool will generate a virtual search result listing based on your info.
The main purpose of the SERP Snippet Optimization Tool is to enable web designers, SEO specialists and copy writers to strategically construct page titles and meta description tags that will produce aesthetically-pleasing or eye-catching Google listings in Google’s organic search results.
When you use this tool, you can optimise the content of your titles and snippets to improve your click-through rate (CTR) from Google. What that means is, you can increase your organic search engine traffic for specific keywords…even if you can’t improve your Google ranking. This technique can be especially useful where you know you’ll probably never outrank the other websites above yours (e.g. a very strong competitor like Wikipedia or a government website) for certain keywords. In those situations, your best option is to make your site’s listing stand out from the others and look as inviting as much as you possibly can.