The key to SEO or Search Engine Optimisation and getting a high website ranking is creating content people want to read, watch and share. Of course this isn’t always easy so what we can do is game the system a little by making links ourselves. The better the quality of websites the links come from and the more of them the higher your website will rank – in black and white terms.


The first thing to do is increase your volume of blog posting. Write topical news worthy articles and then share the link via Facebook and Linkedin and any other social networks you use. The more often you do a blog post the better.

If you haven’t already set up a Pinterest account do so and then after having added photos to your blog posts, pin them too.

It’s a good idea to secure all your social media names i.e. your business name on YouTube etc even if you don’t currently use them.

Setting up Google Alerts

For ideas on topics and to see what others talk about online set up a Google Alert.

You set up the topic alert and it sends you the latest news. You can then open up multiple tabs on your computer of articles about your topic and then get inspiration from these articles for your own unique blog post/article.


Creating videos about different topics is great. You can simply use a smart phone to create them and add them to YouTube and Vimeo or other streaming video websites. Don’t worry about being super polished. Raw, rough videos have a higher viewership anyway. You can get an extension for your mic/ear piece and use that as a lapel mic. The quality is just fine. When you add the video to YouTube make sure you edit the transcription and insure you link to your website in the description.

Google Places for Business (Google Map)

If you haven’t already, set up a Google Business listing and ask people to leave reviews on a regular basis.

Complete all the sections and make sure you get your listing verified. Add as many photos as you can and make sure you include your keywords in your description.

Yellow Pages

Getting a bronze listing on Yellow Pages with a website link is a good idea as Google trusts Yellow. If you haven’t already make sure your company details are on as many other websites as possible.

Creating Links

When creating links from other websites it’s important that you mix it up. The more varied links the better. Not all links will get indexed and some links are of higher value than others. The key is to make it look natural. You can link from one site to other sites you have and then from that site to yours as well. Do not use duplicate content however, make sure the content is as different as possible. As an example you may have a site called You add a few pages about your topic then add a link to your website. You can use one of either or or something that includes your keywords.

Keyword Research

To find out what keywords are the most popular in searches sign up for an Google Adwords account. They’ll ask for a credit card but won’t bill you unless you start a campaign (which you won’t). Under the tools tab in the menu you’ll find “keyword planner” Look up the phrase you think people will use then focus on the highest search volume to the lowest. The numbers aren’t accurate but it helps us determine what people are using and come up with a list.

Market Research

See what links your competitors have so you can yours to the same sites (not accurate):

Other Links

Join a related forums and make posts that include a signature link to your website.

Article websites. Submit your business details:

Submission services for business directory listings:

Submit an online press release:

Making Other Websites

Create websites about similar topics using website builders, blogs and link to pages and posts on your site. The domain names need to be registered with different providers and under different names if using your own domains, which is a good idea to have some. Some you can use their free url and not buy a domain. You can write a blog post for your website then re-word it slightly and add it to one of these websites.

For further advice and guidance email us via our contact page.