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Website advice that makes sense. Read reviews, SEO tips & creative solutions from our web designers & marketers to help you grow your NZ business.
Direct Response Advertising
I should be upset but I'm not. Why? Well, it's to be expected. You see it sounds better and it's easier to focus on the "brand' than on direct response advertising. "Make the logo bigger" If I had a buck for every time someone asked me to do that.. well, LOL Nobody...
Business Without Advertising – Are You Mental?
In these economic times the last thing business owners should do is cut advertising and marketing. Lead generation creates new customers and new customers create the life blood of any business - cash flow. This following cartoon says it best... No matter how wonderful...
Youtube – I love You
Even though I work at a computer most of the time, it still blows me away: the power of the web. It wasn't so very long ago that most "knowledge" was tied up in text books and encyclopedias. To get any worthwhile information or advice meant going to the library or...
Face it – Facebook Marketing is Crap
I'm probably going to get hate mail for this article, but hey I can live with that. It wasn't so long ago that there was no such thing as Facebook. In fact Facebook only kicked off in 2004. It has gone mental and now there is reported to be over 800 million active...
Online / Offline Marketing Integration
You can't sell a secret. You've probably heard me say that before. If people don't know about you then odds are no matter how wonderful your product or service is, sooner or later you'll go bust because of lack of clients. Marketing, or at least successful marketing...
A Search Engine Optimisation Tip
Getting clear about what your target market is looking for is the first key to successful web marketing. The great thing about marketing online is that it's easy to quickly and cheaply find out what keywords people use to search for businesses like yours, and it's...
Web Designers Are (insert expletive) Liars
I’m tired and sick, and sick and tired of seeing web designers saying that they produce Google optimised websites: when so often they don’t. Many purport to be NZ SEO experts, or at least specialists in search engine optimisation. Often with a two-minute check I see...
Graphic Designers Aren’t Web Designers
More and more often, I'm seeing graphic designers getting on the web design band wagon. These things happen when work slows down for them and suddenly they become a jack of all trades. From the outside getting your business cards and then website designed by the same...
A Simple, Cool SEO Tool
Getting your meta description and title right can make not only a difference to your websites search engine optimisation, but also the likelihood of somebody clicking your link when they do a search on Google. What I'm talking about is this... Here's a little nifty...
Do I Need a Website?
Every now and then I get somebody contacting about our web design company services. I'm asked "How much for a website?" and "Do I need a website, anyway?" The simplest way to answer that questions (and yes of course I'm biased) is, "How many people are online looking...
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