Creating a multilingual website

Become a polyglot website To get the competitive advantage in today’s environment you need to spread your net wide. A multilingual website is probably one of the most cost-effective ways of marketing your company internationally and within New Zealand, capturing new...

Business Cards – A Great Tool for Marketing Yourself

Every day we hand out various tiny brochures about our businesses without really thinking about it. If you take a look at your office desk, you probably spot random business cards/brochures lying around but usually people tend to overlook the potential marketing...

A Website is NOT a Business

There’s a myth purported by some internet marketers that “if you build it they will come”. They teach that to be successful all you do is simply build a pretty website and by next Tuesday at 4 O’clock you’ll be a millionaire. Man I wish...

Word of Mouth Marketing Vs Internet Marketing

I’ve got to say I feel sorry for business owners who say that they don’t market their business because they rely on on word of mouth. Firstly word of mouth marketing IS a form of marketing. Unfortunately even those using that form of marketing do not have...

Matakana Makeover

Sometimes websites are an epic fail. The designer gets too clever for their own good and the only person that actually finds the site any good is themselves. Usability goes out the door with common sense. As a friend of mine once said, “The problem with common...