Become a polyglot website
To get the competitive advantage in today’s environment you need to spread your net wide. A multilingual website is probably one of the most cost-effective ways of marketing your company internationally and within New Zealand, capturing new users, building relationships with new clients and giving your brand an international outlook. And we can do it for you at the click of a button. It’s true. Call 0800 686 237.
Translate your content
English may well be the universal language, but that doesn’t mean everyone understands it. There isn’t any country in the world where people only speak one language. New Zealand is a bilingual nation and people also move around. Like every other country, we have a significant population of expats, immigrants and long-term visitors.
Do you want to limit your business to only English-speaking clients from within Aotearoa? Yeah, nah. Having pages on your site available in the languages of your choice also means your site can be picked up in foreign language searches.
A multilingual website will build traffic
If your business is operating online, a multilingual website will get you more clients. A multilingual website demonstrates you think, work and communicate internationally.
People prefer to browse in their language
Search engines bring people to your site. To get information on goods and services they’re looking to buy, people prefer to browse websites in their native language. Research shows that over 70 per cent of consumers spend most, or all of their time, on websites in their own language. Some reports go as far as saying that up to 90 per cent browse websites in their native language and that over 55 per cent of consumers say that when making a purchasing decision, being able to get information in their language is more important than price.
Local search engines speak local
In countries such as China, Japan, Sweden and Germany, for example, local search engines are successful because they work in local languages and are focused on the purchasing trends and needs of their users. Unless you have access to those particular languages through a multilingual website, then your business will not show up on local search engines.
Polylang can speak their language
Get on board. With Polylang, you can make your WordPress site multilingual. This wonderful WordPress plugin allows you to translate posts, pages, media, categories, tags, navigation menus as well as URLs. There are millions of sites running WordPress. In fact, WordPress powers more than ¼ of the Web, so it’s a very safe bet. If you would like more information about multilingual WordPress sites read on, or simply give us a call.
Why would I want my site to be polylingual?
Creating a multilingual site sounds very difficult and very expensive, doesn’t it? “Why would I bother”, I hear you say. Well, here are four reasons why.
Translating your WordPress site into different languages means you can rank in Google for searches in languages other than English, such as Te Reo, German, Hindi or Chinese. And the great thing: you don’t have to create any new content to do this. Our developers can install a fancy wee app that just magically transforms the ideas you have already worked on into a different language. Translating your WordPress site into different languages absolutely does not have to be a onerous chore.
A multilingual website shows you’re considering your customers. That wee bit of extra effort shows you have thought and cared enough about them to offer your website in their language. If the customer can see you care, they will want to do business with you.
Trust is crucial when it comes to buying over the internet. Offering customers a language alternative that allows them to feel secure in what they are buying, for how much and from whom could be a gamechanger: the difference between a sale and a web surfer.
Translating your site content is a great way to give people what they want and improve your site’s user experience.
A multilingual website can overcome potential cultural barriers, automatically putting users in a ‘cultural comfort zone’ where they can navigate, understand and interact with the website. To see sites in their own language is a huge deal, helping to give a sense of identification. It also lets users know their culture has a place in today’s Internet world.
A multilingual website will help you connect with people speaking other languages and make them your clients. Having the ability to communicate to a whole new international audience will undoubtedly yield results in a financial sense and in terms of marketing and creating awareness of your brand, service or product.
Easy and efficient
Talk to our team about Polylang. We can seamlessly create your foreign language pages; we’ll add a language switcher and you can start translating! With our clever web developers‘ help, Polylang will perfectly integrate into your WordPress site.
Simple language when it counts
At Geek Free we pride ourselves on using simple, easy to understand language, hence the name of our company. We won’t bamboozle you with technical jargon to try to confuse you. We’re a team of professional, experienced Auckland web developers, copy writers, and internet marketers who help business owners, like you, achieve big results on the web in an affordable, effective way.