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Website advice that makes sense. Read reviews, SEO tips & creative solutions from our web designers & marketers to help you grow your NZ business.
7 Ways to Improve Your Website’s Conversion
If you’re looking to increase the business you get from your website, it might seem like a good idea to simply get more people to the site at first. However, there’s something very often overlooked; the website’s conversion rate. This is the ability of a site to...
WARNING – SEO Rip Offs
We have a number of websites where we personally manage and generate inquiries for clients. It's not uncommon to get marketed by random people from all over the planet offering search engine optimisation i.e. improving rankings on Google, yahoo, Bing etc This one we...
A Website is NOT a Business
There's a myth purported by some internet marketers that "if you build it they will come". They teach that to be successful all you do is simply build a pretty website and by next Tuesday at 4 O'clock you'll be a millionaire. Man I wish it were that easy - but it...
Word of Mouth Marketing Vs Internet Marketing
I've got to say I feel sorry for business owners who say that they don't market their business because they rely on on word of mouth. Firstly word of mouth marketing IS a form of marketing. Unfortunately even those using that form of marketing do not have a strategy...
How to Win Friends and Influence People Online
There are a number of things that cause a website visitor to like or dislike your website. A website visitor's experience can make or break the likelihood of them doing business with you. Things That Annoy Website Users Hiding info Have you noticed some sites hide...
Generating Leads Online
Unless you've got an e-commerce / shopping cart website, the focus of your website is to generate an enquiry. From that point it is your goal to covert that lead into a sale. For general local business you don't want to try and make the sale online, simply to generate...
Why Websites Fail
The days where you could simply whack up a couple of pages on the web and expect to get traffic and hungry buyers are now long gone, at least if there's any type of competition. And let's be honest for the most part if there isn't any competition there's probably no...
Matakana Makeover
Sometimes websites are an epic fail. The designer gets too clever for their own good and the only person that actually finds the site any good is themselves. Usability goes out the door with common sense. As a friend of mine once said, "The problem with common sense...
Why the Dot Net Nuke CMS?
With so many CMS options it can be a mind field to choose which way to go. In this article we discuss why DotNetNuke (Dot Net Nuke) or DNN is our preferred CMS for building websites. DotNetNuke is the leading CMS using Microsoft .NET programming. Of course Microsoft...
Google Maps: Where are you?
Unless you've been Sleeping Beauty and have been under a spell for the last year, you would have noticed that Google Maps or Google Places as it is really known, now dominates the search listings. Why is this important? Well everybody knows the higher your Google...
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