Copywriting

Copywriting makes the difference

Get the right information to the right people and your website can be an incredibly powerful marketing and sales tools. Good web design combined with good copywriting leads to happy customers and a healthy bottom line for you.

Miss the mark with your web copy and you’ve missed untold opportunities.

Your website may have the best design ever, but users don’t come to your site to marvel at how cool it looks. Your users come to get things done, find things out, have problems solved and their lives made easier, and that’s where well-structured web content can make all the difference.

Seven seconds

If your web content is good, it conveys the right messages, helps boost your online presence, traffic and conversion rates. Horrible web copy, on the the other hand, can damage or even destroy your website: all that time, energy, effort and money wasted.

Web copy has the power to make or break your online presence.

Your website has 7 seconds to make an impression. People come to your website and they start reading. Don’t let poorly written web copy be the reason they leave after a few seconds to go to your competitor.

Do your business a favour

effective web copySo why is it that copywriting is often at the bottom of the web design ‘to do’ list?

Writing for the web is a specialist skill. Expecting someone in the office who is already busy to write the web copy, or saying you’ll write it yourself when you get a spare moment, never ends well.

Hastily put-together, lingo-laden, company-centric, we-driven copy that has held up the entire web design process will not do your business any favours.

We do copywriting

Whether you need a new website from scratch, a page or three added to an existing website, or you need blog posts or landing pages to keep your site current and Google happy, we write  targeted, SEO-friendly web copy. We make words work for you, your users and Google.

Tell us about your requirements and we’ll put together an obligation-free proposal. We take into account your budget and special requirements to create something that works for you.

What do we do?

  1. We save you money on advertising
    Our SEO-savvy web copywriter carries out keyword research specific to your business and then crafts search engine optimised web content to get visitors to your site without you running expensive paid ads. There’s no point in having a great website if no one goes to it, but organic SEO means your website content will appeal to search engines. For you, that means free traffic.
  2. We help your google rankings
    Google ranks websites on how long someone spends on a page. If the website content is terrible and people scurry away in seconds, Google notes that; page rankings drop. We explore what makes your company’s offerings stand out and then write in-depth, persuasive content that covers your area of expertise.
  3. More leads and sales
    Your business solutions get translated into words your customers want to read and we explain how your product or service can improve their lives. Visitors are on a fact-finding mission. They want to see what you can do for them, what solutions and benefits you can offer them. To convert a visitor into a sale, we write copy that proves to them that you can provide what they need.
  4. Your size does not fit all
    You know what makes you special and different, but it’s not always easy to tell people. Having detailed, expert knowledge doesn’t necessarily mean knowing how to translate that expertise so non-specialists can understand or connect with it. Your core strength is your business. Our core strength is to understand which questions to ask you, and then to craft effective web copy.
  5. Collaborative approach
    Because no one knows your business better than you do, we learn from you. We take an individual approach to each client and every project and we ask the right questions and do thorough research. We bring a fresh, objective perspective to help your company better connect with your targeted audiences.
  6.  We deliver value
    Over the years we’ve worked with a huge range of clients: builders, plumbers, doctors, lawyers, physiotherapists, marine engineers, landscape designers, beauticians, optometrists, accountants,  electricians, cafes, business coaches, tour operators, retailers, dog trainers, the list goes on. What they all have in common is a great story and it’s been our job to tell it from their customers’ perspectives.
  7. Eliminate stress, avoid hold-ups
    It takes time and skill to write web copy that will work for your business. The Geek Free copywriting team can take the stress and strain out of the process for you and get your new website up and running and working for you. We save you a lot of time and keep the process simple, allowing you to do what you are best at: running your business.
  8. Content is king
    Content marketing is more than just writing great copy, putting it up on your new website, and leaving it that. To keep users and Google happy, you need to keep posting new and engaging copy. Talk to us about writing and uploading product pages, blog posts, landing pages or articles for Facebook and Pinterest. We offer affordable short-term projects as well as volume-based pricing for ongoing work.

We’re here to help. If you’re feeling daunted by the prospect of writing webcopy for your business site, get in touch. You only get one chance to make a good first impression and our web development team are here to help you make sure that first impression is a good one.

Got questions? Email us about writing web copy that works.