Word of Mouth Marketing Vs Internet Marketing

I’ve got to say I feel sorry for business owners who say that they don’t market their business because they rely on on word of mouth. Firstly word of mouth marketing IS a form of marketing. Unfortunately even those using that form of marketing do not have...

Generating Leads Online

Unless you’ve got an e-commerce / shopping cart website, the focus of your website is to generate an enquiry. From that point it is your goal to covert that lead into a sale. For general local business you don’t want to try and make the sale online, simply...

Why Websites Fail

The days where you could simply whack up a couple of pages on the web and expect to get traffic and hungry buyers are now long gone, at least if there’s any type of competition. And let’s be honest for the most part if there isn’t any competition...

Matakana Makeover

Sometimes websites are an epic fail. The designer gets too clever for their own good and the only person that actually finds the site any good is themselves. Usability goes out the door with common sense. As a friend of mine once said, “The problem with common...