Good Reasons To Have A HTTPS Website For Your Business
Keep Up, Keep Safe
It’s crucial that site owners provide a secure experience for their users and prevent their details being stolen. As users grow increasingly more concerned about their privacy, more standard websites are using HTTPS. More than 50% of all the desktop page loads are now served via HTTPS. You wouldn’t want your website to lag behind, would you?
4 Reasons For A HTTPS Website
Browsing on a secure HTTPS site provides confidence to your visitors that they are on a safe and reputable site. Websites that use HTTPS are more secure, load faster and are preferred by Google; all good for your SEO ranking.
What Is HTTPS and SSL?
HTTPS (Hyper Text Transfer Protocol Secure) is a version of HTTP made secure through an SSL (Secure Sockets Layer) certificate. Shopping sites, online bank sites, or any site where you need to log in and store sensitive information have long used SSL. This technology encrypts data so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer before getting to the destination server.
If information is not encrypted with an SSL certificate, any computer in between you and the server can see your credit card numbers, usernames, passwords, and other sensitive information. SSL protects you from hackers and identity thieves.
Don’t Be Caught Short
Sites that don’t use https are easy pickings for digital thieves out to steal credit card and digital identity. SSL provides privacy, security and data integrity for both your website and your users’ personal information.
Google and HTTPS Sites
Google is one of the biggest advocates of HTTPS and is actively encouraging a more secure online experience. Not only do they prioritise encrypted websites in search results, but they also penalise ordinary HTTP sites by giving them a lower ranking.
When a website uses a SSL certificate, its address begins with https://. On a https siteweb browsers such as Google Chrome and Firefox display a green padlock icon to show that communication between your browser and the website is secured. On websites that do not use HTTPS Google’s Chrome browser shows a clear warning that you should not enter any kind of personal details.
HTTPS is Good For Your Business
In summary, having an HTTPS site means visitors to your website are more likely to trust you and will therefore be more likely to make a purchase. In addition, HTTPS will improve your SEO rankings and make your website faster.