Direct Response Advertising

by | Feb 27, 2015 | Marketing, Website Conversion

I should be upset but I’m not. Why? Well, it’s to be expected. You see it sounds better and it’s easier to focus on the “brand’ than on direct response advertising. “Make the logo bigger” If I had a buck for every time someone...

Business Without Advertising – Are You Mental?

by | Feb 27, 2015 | Marketing

In these economic times the last thing business owners should do is cut advertising and marketing. Lead generation creates new customers and new customers create the life blood of any business – cash flow. This following cartoon says it best… No matter how...